Social Media Manager – Things to do, Del Ray, VA
Own social media strategy + execution for a fast-growing local media brand
Hours: Flexible, ~10–20 hours/week (make your own schedule)
Location: Remote, with ability to create content in Del Ray, Alexandria at least once per month
Eligibility: High school, college, or post-grad social media lovers welcome to apply
Timeline: Applications reviewed on a rolling basis, closing October 31 or when filled, whichever comes first.
This is a fun job. You’ll have the freedom to create and drive our TikTok account, grow Instagram, and produce content you’re proud of, that people love, across Pinterest, Nextdoor, Reddit, and Substack Notes, too.
All while building partnerships and relationships with businesses, neighbors, and visitors.
Do you…
- Have an eye for spotting trends on Instagram and TikTok?
- Get a giddy feeling of satisfaction when you film, edit, and post an awesome video?
- Have Canva skills to design storytelling carousels?
- Get excited about creating content people love?
Things to do: Del Ray, VA — the #1 newsletter in Del Ray, Alexandria — is hiring a social media manager to elevate our social accounts and use them for good: supporting small businesses, growing our follower and subscriber base, and ensuring everyone has access to the magic that makes Del Ray such a vibrant neighborhood. You’ll plan, create, and post content across multiple platforms.
Who this role is for
If you get excited about:
- Creating on Instagram and TikTok, as well as other social media like Pinterest, Reddit, Nextdoor, and Substack Notes
- Grow our accounts while continuing to strengthen community relationships
- Creating the monthly content calendar for each platform, taking scroll-stopping photography and videos, while having creative freedom to do fun things and turn them into likeable/sharable/saveable content
- Writing engaging on-screen copy and captions, including strong hooks and clear calls-to-action
- Being organized AF
- Thinking outside the box
- Embracing both the creative and analytical (like analyzing social reports to see what content is working best)
- Being detail oriented and thinking about the big picture
- Working directly with the company’s founder to grow the brand and business, while managing multiple projects independently
- Creating your own schedule, working when you want, and making an impact in your community while gaining impressive business, marketing, and social media experience.
Responsibilities
- Lead content strategy and execution across: Instagram (reels, carousels, stories, captions), TikTok, Pinterest, Reddit, Nextdoor, and Substack Notes
- Maintain a monthly content calendar
- Schedule weekly posts, including tagging accounts, replying to comments and DMs
- Capture local content
- Write captions, hooks, and content that fits the brand voice
- Design graphics and templates using Canva
- Track and interpret basic analytics to inform future content
- Stay current on platform trends, tools, and creative ideas
Requirements
- Strong creative instincts and attention to detail
- Comfortable with short-form video (filming + editing)
- Familiar with Instagram, TikTok, and content formats
- Familiar with Canva or a similar design tool
- Strong writing skills — you can craft a caption that’s relatable and stops the scroll
- Organized and able to manage your own deadlines
- Based in or near Alexandria and able to go to Del Ray for content at least once a month
Ideally, you have experience with the following. Not required – I can teach you if not.
ManyChat
Buffer
Canva
DropBox
Google Drive
ChatGPT
Capcut
What you’ll gain
- Ownership of multi-platform content for a media brand
- A portfolio of published posts, reels, carousels, and campaign ideas
Experience analyzing performance and optimizing strategy - Mentorship and coaching from business owner and marketer
- A standout resume enhancer that says:
Managed multi-platform content and audience growth for a community media brand. Created original video, photo, and written content across Instagram, TikTok, Pinterest, and more to drive engagement and audience growth. - A ton of fun, probably new friends, and connections in an incredible community
- Opportunities for growth + additional responsibilities, if desired
How to apply
Send an email to Rachel at hello@rachelturula.com with:
– A short note about why you’re interested
– A few examples of content you’ve created (can be personal, academic, or brand work)
– Your resume
The role is available now; applications are considered on a rolling basis. You’ll hear back from me (Rachel).
About Things to do: Del Ray
Things to do: Del Ray is the #1 newsletter in Del Ray Alexandria, connecting community by showcasing all the events and activities that the neighborhood has to offer.
The hyperlocal media company launched in April 2024 and has quickly grown to be the go-to source for what’s happening in and near Del Ray, with nearly 6,000 email newsletter subscribers and 7,500+ Instagram followers.
Our mission is to connect and celebrate the vibrant Del Ray community by showcasing local events and gatherings for everyone to enjoy.
There are so many fun things to do in Del Ray, Alexandria. Now you’ll always know what they are. Join the (free) community at thingstodoindelrayva.com.